Online influencers urged to disclose paid or sponsored content on social media
With the growing number of ‘internet celebrities’ and ‘social media influencers’, it is important to know the law surrounding disclosure of paid or sponsored content. In the Canadian Lawyer article, Keeping up with the influencers, Burtley Francis speaks to what digital marketers need to keep in mind when promoting a product.
As the number of online influencers continues to grow, Burtley notes that it can be challenging to explicitly see the relationship between an individual and a company paying for their merchandise to be promoted. “Once you go on social media, there may be people with no physical connection to the advertiser,” he says. When in doubt, Burtley states that it’s better to disclose, to save any future complications.
Archive
In the latest edition of The Best Lawyers™ in Canada, 87 lawyers from Stewart McKelvey are listed as leaders in 45 different practice areas. Eighteen of these individuals have also been recognized as a Best Lawyers™ 2023…
Read MoreWe are pleased to announce that St. John’s Partner, Rodney Zdebiak, has been awarded the Honourable Robert Wells, QC Award in recognition of his valuable contributions to community. A respected member of the legal community…
Read MoreWe are pleased to announce that James LeMesurier, QC, Partner in the Saint John office, has been elected as Chair of the Harbour (TD) Station Commission, which is responsible for the operation of the TD…
Read MoreCongratulations to Halifax lawyer, Sheree Conlon, QC, on being appointed to the Executive Committee of The Advocates’ Society. The Advocates’ Society (“Society”) serves as the voice of advocates within the justice system in Canada.…
Read MoreWe are pleased to announce Charlottetown Partner Janet Clark, CPHR, as the 2022 recipient of the Philippa Samworth Award for Advancement of Women in the Legal Profession from Canadian Defence Lawyers (CDL). With a practice…
Read MoreFollowing bar admission ceremonies last week, we are pleased to welcome two new lawyers to our office in Newfoundland and Labrador. Chelsea Drodge and Josh Merrigan have joined our St. John’s team as new Associates.
Read MoreFollowing bar admission ceremonies this week in Nova Scotia, we are pleased to congratulate our Articled Clerks on the next stage of their career, and we welcome Folu Adesanya, Rachel Abi Daoud, Eyoab Begashaw, Hannah…
Read MoreFollowing bar admission ceremonies this week in New Brunswick, we are pleased to congratulate our Articled Clerks on the next stage of their career, and we welcome Tiffany Anderson (Fredericton), Tristian Gaudet (Moncton), and Katherine McCarthy (Saint John) as…
Read MoreFollowing bar admission ceremonies this week and last, we are pleased to welcome two new lawyers to our offices on Prince Edward Island. Zach Geldert and Cullen Mullaly have joined our Charlottetown team as new Associates.
Read MoreWe are pleased to announce that Geoff Machum, QC, ICD.D, Partner in the Halifax office, has been elected as President of the Canadian College of Construction Lawyers (“the College”) at its Annual General Meeting held…
Read More